Advertisers hate consumers.
It’s quite personal. And it shows.
Ad agencies see consumers as the enemy. As the “prey” to be tricked, trapped, killed, gutted, and handed over to the buyer like a trophy.
Do I want to be stuffed and mounted?
Not like that.
Is advertising about a battle? Where the advertiser has to fight to win?
This video, made in 2007 by Microsoft, is a clever take on the relationship between Advertisers and Consumers today. It points to the fact that in the real world, advertisers need to adapt to consumers, not the other way round.
It’s a great illustration of what not to do when advertising – especially applicable in the world of Social Media, where it’s all about conversation and interaction.
The clip captures the issues between marketing communications and the way consumers perceive advertising. It accurately and hilariously depicts how out of touch with consumers mainstream advertising can be. It also points to the importance of having a dialogue with consumers rather a one-way relationship. Other than the humor, the clip emphasizes the importance of understanding consumers as more than demographic and psychographic descriptions. Certainly, database information on purchase behavior is imperative for a better understanding. But so is getting to know consumers as people first, consumers second.
If you’ve seen it before, it’s a comic reminder on how out of touch marketers can be with their consumers. If you haven’t seen it, it will make you smile!