Here’s a perplexing study. Nelson & Meyvis (2008) had participants massaged for 3 minutes. However, one group had a 20 second break in the middle while the others had a continuous massage. Who enjoyed it more?People predicted it would be the continuous massage, but they were wrong. People enjoyed the massage with the break more because the break stopped them becoming acclimatized to the massage.

The enemy of happiness is adaptation. Unfortunately we get used to things and they give us less pleasure; after a while we start taking them for granted. It’s sad but true. But if you keep doing lots of small, different pleasurable things, you’ll get more pleasure overall and you’ll feel happier. This is partly why many small pleasures beat fewer larger ones.

As Dan Ariely, expert in consumer behavior said, smaller things always bring us much more happiness than expensive or unachievable things in life and it depends on our tendency of comparing ourselves with others when assessing the word “happiness”. That’s the role marketers have when creating and launching on the market the products for their customers: they pay a lot of attention to small details and to experiences that drive people even more loyal than they. Smaller things bring us happiness if we know how to value them and not compare them with bigger or more expensive ones (relativity process).

Twice the price…but not twice as nice!

Small pleasures also take advantage of the fact that eating twice as much cake in one go isn’t twice as nice. It’s a bit better but not twice as good. It’s certainly much better to have some cake than no cake, but not twice as good to have double the cake. Think about two people attending a sporting event, a concert or a show. Yes it’s better for them to sit at the front than sitting all the way at the back but is it worth paying twice the price? In terms of happiness it’s not. You won’t enjoy the event twice as much. It’s much better to get cheaper tickets and have two outings.

Savour small things

People who are able to savour the small things in life are happier. People who are richer tend not to savour the small things so much, partly because they expect more from life. This means they don’t gain all they can from being wealthy. But we know better; so off you go now to a coffee shop, or cheap trip to the park, or to buy the worst seats in the house. It’ll be more fun in the long run.

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