Customizing your IKEA furniture, an extended application of the ‘I designed it myself’ effect…
The ‘I designed it myself’ effect means that for the creator the value of a partially self-designed product increases, because the person feels like the originator of the product. Feelings of accomplishment and successful creating makes the creator value the own product more than a similar product composed by another person. This concept is applied to several business formulas, both online (e.g. t-shirts or sneakers) as offline (e.g. baking or paint-by-number).

The best example of an offline, thus physical, application are the build-it-yourself furnitures of IKEA. The fact that you contribute to the building of the closet yourself makes you favor that closet more. This effect even obtained the referral ‘IKEA-effect’, known by all of us marketing nerds. Now, IKEA takes this idea a step further by introducing the possibility to customize your closet by a self-made sticker! In this way they double the ‘IKEA-effect’ by offering both offline and online: you do not only contribute to the building of the closet, but also to the personal appearance of it.

At thisismykea.com you can send in your own sticker design, this will be checked before the design gets published online. Then you are an official IKEA artist and your design can be sold worldwide! Are you not that creative? No worries, of course you are able to pick&buy a design of another artist. This is not at all a punishment, because there are some really nice designs submitted!

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