Last friday the Amsterdam Commercial Night took place. This year with the theme: Interactivity. And that we have known!

In the conference room were 4 TV screens where everybody could see the tweets so everybody could react on the speakers, the statements and each other. Whether it was about a cold beer, detergents or an old fat book with phone numbers, there was a lot of participation from the audience. Therefore one of our goals was obtained. Furthermore, it was the first time we organized everything in English.

Host of the Amsterdam Commercial Night was Roger Pruppers who gave an interesting presentation about interactivity. Most students from the UvA already knew what to expect from him, despite of his UvA Layout, he also managed to entertain the VU students.

The speakers (Heineken, Henkel Wash & Coffee and Telefoongids) all had an interesting presentation about interactivity and after that could discuss with the audience. Some of the audience managed to ask some questions but the audience had more guts to react on twitter than react in the conference room. But what the heck: it was friday night!

Most important of the night were of course the commercials. These were divided in three parts: Interactivity, Cannes Lions and Random. A lot of commercials in which consumers participated unknown, commercials which were very funny and commercials who combined these two elements and won a price at the Cannes Lions Festival.

At the end of the night it was time to relax and have a drink with each other. A lot of visitors stayed for a while and finally had some Heineken ;). Casa 400 really made a contribution to this because everything was arranged perfectly!

After almost six months of meetings, contacting companies, promotion etc. it had become a really great event. Thanks to the speakers, the visitors, the tweets and the drinks. As a matter of fact: Interactivity really brings people together!

Interactivity:

Cannes Lions:

Random:

Gerelateerde posts:

1. Amsterdam Commercial Night 2009
2. Verleiding en inspiratie tijdens de Amsterdam Commercial Night
3. Amsterdam Commercial Night 2010
4. NIGHT OF THE ADEATERS IN AMSTERDAM: Een nacht lang film & feest in Tuschinski!
5. Inhaker